The Art and Science of Pure Flower and Plant Essences is the core of AVEDA. Our beauty products are alive with the life force of plants, and contain pure essential oils. Our solutions are so powerful we call them purescriptions™. While we specialize in hair care, we offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. Our professional network, nearly 8,000 salons and spas worldwide, shares our commitment. Ever since a hairdresser founded AVEDA in 1978, our products have been harvested with respect for the earth, in harmony with the web of life. AVEDA: connecting beauty, environment and well-being.
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At AVEDA we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible. We define naturally derived ingredients to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source. Our commitment to deliver high performance, botanically-based products that are kinder to the planet – which is good for all of us - goes much deeper than our use of naturally derived ingredients.
We believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. We find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. We also believe that profit and environmental responsibility will increasingly work together as more industries find out that "nature works" for both sustainability and the bottom-line.